01
Unclear processes
The operation runs on informal decisions and tasks only a handful of people know how to handle.
Digital Inova Lab · Strategic Diagnostic
A smarter business,
one that doesn't run on you alone.
Strategy, AI and automation that become real capability inside your business.
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Strategy · AI · Automation
For businesses in transformation
02 · The problem
Your business has grown, but the operation still leans too heavily on improvising?
02
Time lost to manual work
Repetitive tasks eat up energy that should be going toward growth and strategy.
03
Technology without direction
Tools, AI and automations tried out with no clarity on the problem they were supposed to solve.
04
Plenty of ideas, few priorities
The company has no shortage of options, but little structure for deciding what to build first.
AI without method just speeds up the mess. Clarity comes before the tool.
03 · Who it's for
For businesses with traction that need clarity and structure.
It's a fit if you
- Do $100K+ in annual revenue
- Have an active operation and real customers
- Want to apply AI and automation with method
- Need to organize processes and priorities
- Value depth and hands-on execution
It's not for those who
- Have a business that isn't validated yet
- Are shopping for a cheap, one-off automation
- Want a software shop for hire
- Are counting on a silver-bullet tool
- Expect results without taking part in the work
04 · Transformation
From a tangled operation to a clearer, more scalable business.
Before
- scattered ideas
- manual processes
- disconnected tools
- AI without context
- initiatives without priority
- an operation that depends on the owner
After
- strategic clarity
- organized processes
- automation that matters
- AI applied with method
- prioritized initiatives
- the in-house capability to keep evolving
05 · Method
Four layers that work together. In order.
01
Clarity
Understanding the business, its model, processes and priorities.
02
Method
Organizing initiatives into a logical, executable path.
03
Technology
AI, automation and digital products that drive real impact.
04
Capability
The repertoire and autonomy for the company to keep evolving.
01
Clarity
Understanding the business, its model, processes and priorities.
02
Method
Organizing initiatives into a logical, executable path.
03
Technology
AI, automation and digital products that drive real impact.
04
Capability
The repertoire and autonomy for the company to keep evolving.
It's not about automating everything. It's about building what makes sense, in the right order.
06 · Areas of work
Where clarity, method and technology connect to growth.
01
Strategy and business clarity
Diagnosis, prioritizing initiatives, business model, opportunities and decision-making.
02
Processes and intelligent operations
Mapping, organizing and automating sales, operational and back-office processes.
03
AI applied to the business
Agents, copilots, intelligent automation, customer service, sales and analysis.
04
Digital products and internal systems
Designing, validating and building digital solutions, portals, systems and scalable products.
05
Funnels, channels and digital presence
Structuring journeys, funnels and channels to support growth, acquisition and relationships.
06
Capability building and change
Developing repertoire, autonomy, technology adoption and new ways of working.
07 · What you build
What your company walks away with after the work.
This isn't a list of deliverables. It's how your operation starts to run — with more clarity, less friction and more intelligence.
01
An organized operation
Mapped processes, documented decisions and work distributed with clarity. The owner stops being the bottleneck.
02
An active sales funnel
Acquisition, qualification and conversion built into a system that runs without you in the weeds.
03
AI agents in production
AI taking on qualification, customer service, internal support and analysis — not as an experiment.
04
Automation in daily work
Repetitive tasks replaced by reliable workflows. Your team's time given back to what matters.
05
Dashboards and internal systems
Consolidated data, dashboards that help you decide, and internal systems built for how the operation actually runs.
06
In-house capability in place
The team finishes the project knowing how to maintain, evolve and build the next iterations on their own.
The path to these results starts with a conversation.
Book a consultation08 · Built recently
Real work, already up and running.
Each of these started with a diagnosis. Kept anonymous out of discretion — no inflated numbers, just what was built and is running.
And it didn't stop at delivery. Each business walked away knowing how to maintain and evolve these solutions on its own.
Book a consultation09 · Behind the Lab
Eric Grassi · Founder
Digital Inova Lab.
Applied innovation with method.
The Lab grew out of more than a decade that runs from building a startup of his own in São Paulo, through the corporate world in consulting and process automation, into telecom and retail at continental scale, and structured startup acceleration — before leading a corporate innovation program.
No selling tools. No selling hype. Building, together, what makes sense for each business.
13+years across strategy and applied technology
3.200+employees reached through an innovation program
450+cities served by the operation he led
60+businesses in transformation guided
Layers of the practice
- Own startup · São Paulo
- Corporate world · consulting
- Vivo · Telefônica
- Grupo Big · former Walmart Brazil
- Softex · Conecta Startup RS
- Vero · Innovation program
10 · Content and repertoire
Content for owners who want to build smarter businesses.
Beyond projects and mentoring, I share reflections on strategy, AI, automation, innovation and new ways of working — to help business owners think more clearly about where their companies are headed.
11 · Strategic diagnosis
Where does technology truly make sense in your business?
A conversation to map bottlenecks, opportunities and where to begin — with method.
What we cover in the conversation
- 01Business model and offer
- 02Manual processes and bottlenecks
- 03Real opportunities for AI
- 04Sales funnel and channels
- 05Digital products and systems
- 06Execution priorities
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12 · Frequently asked questions
Before you book the conversation.
Yes. It's a consultative conversation at no cost, meant to understand where your business stands, map opportunities and decide together whether it makes sense to move into a way of working.
On average 45 to 60 minutes. It can start over WhatsApp and move to a video call when it makes sense — no forms to fill out, no complicated scheduling.
No. Automation is one part of the work. Before it come clarity, diagnosis, prioritization and process design. The goal is to apply technology where it genuinely makes sense for the business.
It depends on the context. The point isn't to be a software shop, but to help the company understand what's worth building, design the solution and then build it or guide the execution strategically.
No. Part of the work is building the repertoire and in-house capability so your company can understand, use and evolve these solutions with greater autonomy.
Usually not. The approach works best for companies that already have an operation, customers and revenue, but need more clarity, organization and technology to grow better.
You get a quick reply over WhatsApp so we can understand your context within minutes. From there, we schedule the diagnosis conversation at the time that works best for you.
Your next step isn't another tool. It's more clarity.
Book your free consultation
One message now. A quick reply. No forms, no complicated scheduling.
Clarity · Method · Technology