Applied innovation, with clarity and method.
We're an innovation firm that brings together strategy, design, AI, and digital products for companies that need to get their operations in order, focus on what matters, and grow with a real method — not hype.
In short
What is Digital Inova Lab?
Digital Inova Lab is an applied innovation consultancy. It works with owners of businesses in transformation to gain clarity on priorities, structure processes, and apply artificial intelligence and automation with method — until the team can run it without us.
- Category
- Strategy consulting, not an agency and not a software shop
- Who it is for
- Companies already operating, stuck on structure rather than demand
- Fronts
- Strategy and innovation management · AI and automation · digital products
- Coverage
- Alphaville, Barueri, Santana de Parnaiba, Osasco, and remote across Brazil
- Starting point
- A strategic diagnostic, at no cost
Three fronts that reinforce each other. None stands alone.
The value is in the combination. Strategy without execution is just a slide deck. Technology without method is just rework.
Strategy & Innovation Management
We diagnose the business, organize what's already there, and build a clear innovation thesis. Before you apply technology, you have to know which problem to solve, in what order, and why.
- Business model and value chain
- Innovation thesis and portfolio
- Offering, channels, and value proposition
- Prioritizing initiatives
- Human-centered design
Applied AI & Automation
AI and automation where they create measurable impact — tool-agnostic. What matters is the problem you solve, not the stack you pick. Technology as a means, not a banner.
- Qualification and customer-service agents
- Contract and operations automation
- Cognitive workflows in the funnel
- Data enrichment and analysis
- Process orchestration
Design & Digital Products
When building your own software is worth it, the design matters as much as the code. Discovery, experience, and architecture, focused on products that carry the business forward — not tools that age out.
- Discovery and product design
- UX and human-centered design
- Custom web apps
- Integration with your operation
- Architecture built to last
How we think about the work
Before you automate, organize. Before you organize, decide.
Most companies don't need one more tool. They need to understand their own business better before deciding where technology actually fits. That's where the work at Inova Lab begins.
Built from practice. At every scale.
Digital Inova Lab grew out of hands-on experience at very different scales — from founding our own startup in São Paulo to running a corporate innovation program at a continent-spanning telecom, with stops in consulting, process automation, and nationwide retail along the way.
That combination shapes how we work: strategy that looks at the whole business, human-centered design, AI applied with governance, and digital products built as a long-term asset.
- 01
The drive of the early days
It started with our own startup in São Paulo, driven by a restlessness about creativity and innovation. Building from scratch, with real skin in the game, formed the first layer of the method.
- 02
Corporate world & automation
From the startup came the move into the corporate world: consulting and process automation inside real companies. The first hard lesson in operations, governance, and what it takes to keep a routine running.
- 03
Operations at continental scale
Time in telecom and nationwide retail — Vivo · Telefônica and Grupo Big · former Walmart Brazil — turned into hands-on practice with technology, process, and governance across organizations of thousands of people.
- 04
Structured acceleration
A run inside a national startup-acceleration program in Rio Grande do Sul (Softex · Conecta Startup RS) added the playbook of formal acceleration and the ability to read a portfolio quickly.
- 05
Corporate innovation program
Where it all came together: leading a program at a telecom (Vero) that brought open innovation, culture, automation, and digital products under one roof. Pulling those fronts together became the thesis of the Lab.
Behind the Lab
Eric Grassi · Founder
Strategy, design, and applied technology for businesses in transition. More than a decade spanning his own startup, the corporate world, large enterprises, structured acceleration, and innovation programs.
What people ask before the first conversation.
What kind of company hires Digital Inova Lab?
Companies that already operate and already have revenue, and whose ceiling is not demand: it is structure. Operations grew ahead of process, every decision routes through the owner, and digital initiatives happened without any order between them.
Is Digital Inova Lab a marketing agency or a software shop?
Neither. We do not run media, paid traffic or social accounts, and we are not a software shop executing a fixed scope. The category is strategy consulting: what gets delivered is decisions, process and installed capability — software follows, when it is warranted.
How does an engagement start?
With a strategic diagnostic at no cost, around 60 minutes. The conversation exists to understand where the business stands and map what deserves attention first. Format, timeline and investment are discussed only after that.
Do I need to understand technology or AI to hire?
No. The technical side is ours. What the work requires from the owner is involvement in the decisions: which priorities go in, what changes in the process, and who on the team owns what afterwards.
How long until results show?
The first operational gains usually appear within weeks, because they start with what is already repetitive and visible. A change in capability — the team deciding and evolving on its own — is measured in months, not days.
What size of company, and which region?
Companies already in operation, with established revenue. The base is Alphaville and Barueri, with in-person work across Santana de Parnaiba and Osasco, and remote engagements with companies anywhere in Brazil.
Next step
It starts with a conversation.
The strategic consultation is a roughly one-hour call, at no cost, to understand where your business stands and decide, together, where it makes sense to start.
100% free · No forms · No commitment