Applied innovation, with clarity and method.
We're an innovation firm that brings together strategy, design, AI, and digital products for companies that need to get their operations in order, focus on what matters, and grow with a real method — not hype.
Three fronts that reinforce each other. None stands alone.
The value is in the combination. Strategy without execution is just a slide deck. Technology without method is just rework.
Strategy & Innovation Management
We diagnose the business, organize what's already there, and build a clear innovation thesis. Before you apply technology, you have to know which problem to solve, in what order, and why.
- Business model and value chain
- Innovation thesis and portfolio
- Offering, channels, and value proposition
- Prioritizing initiatives
- Human-centered design
Applied AI & Automation
AI and automation where they create measurable impact — tool-agnostic. What matters is the problem you solve, not the stack you pick. Technology as a means, not a banner.
- Qualification and customer-service agents
- Contract and operations automation
- Cognitive workflows in the funnel
- Data enrichment and analysis
- Process orchestration
Design & Digital Products
When building your own software is worth it, the design matters as much as the code. Discovery, experience, and architecture, focused on products that carry the business forward — not tools that age out.
- Discovery and product design
- UX and human-centered design
- Custom web apps
- Integration with your operation
- Architecture built to last
How we think about the work
Before you automate, organize. Before you organize, decide.
Most companies don't need one more tool. They need to understand their own business better before deciding where technology actually fits. That's where the work at Inova Lab begins.
Built from practice. At every scale.
Digital Inova Lab grew out of hands-on experience at very different scales — from founding our own startup in São Paulo to running a corporate innovation program at a continent-spanning telecom, with stops in consulting, process automation, and nationwide retail along the way.
That combination shapes how we work: strategy that looks at the whole business, human-centered design, AI applied with governance, and digital products built as a long-term asset.
- 01
The drive of the early days
It started with our own startup in São Paulo, driven by a restlessness about creativity and innovation. Building from scratch, with real skin in the game, formed the first layer of the method.
- 02
Corporate world & automation
From the startup came the move into the corporate world: consulting and process automation inside real companies. The first hard lesson in operations, governance, and what it takes to keep a routine running.
- 03
Operations at continental scale
Time in telecom and nationwide retail — Vivo · Telefônica and Grupo Big · former Walmart Brazil — turned into hands-on practice with technology, process, and governance across organizations of thousands of people.
- 04
Structured acceleration
A run inside a national startup-acceleration program in Rio Grande do Sul (Softex · Conecta Startup RS) added the playbook of formal acceleration and the ability to read a portfolio quickly.
- 05
Corporate innovation program
Where it all came together: leading a program at a telecom (Vero) that brought open innovation, culture, automation, and digital products under one roof. Pulling those fronts together became the thesis of the Lab.
Behind the Lab
Eric Grassi · Founder
Strategy, design, and applied technology for businesses in transition. More than a decade spanning his own startup, the corporate world, large enterprises, structured acceleration, and innovation programs.
Next step
It starts with a conversation.
The strategic consultation is a roughly one-hour call, at no cost, to understand where your business stands and decide, together, where it makes sense to start.
100% free · No forms · No commitment