Reflections on applied innovation.
Writing from Eric Grassi and Digital Inova Lab on strategy, AI, design, digital products and culture. Original pieces, LinkedIn articles and editions of the Substack newsletter.
These articles are published in Portuguese.
- Management
LGPD e IA: usar sem expor os dados da empresa
Como usar inteligência artificial na empresa sem violar a LGPD nem expor dados sensíveis: classificação, contratos, política de uso e checklist prático.
Eric Grassi· - Strategy
Como medir se a transformação está funcionando
Número de ferramentas contratadas não mede transformação. Os quatro indicadores que mostram se a empresa mudou de fato, e quando começar a medir.
Eric Grassi· - Management
Serviços técnicos: proposta, projeto e horas
Escritório de engenharia, arquitetura ou TI perde margem no que não é medido: revisão, reunião e escopo que cresceu. Como fechar essas três frestas.
Eric Grassi· - Management
Notion for management: when it works
Notion handles knowledge-business management well and becomes organised chaos when structure is missing. Where it fits and where it charges dearly.
Eric Grassi· - Strategy
How to price services without guessing
Methods for pricing services with rigour rather than guesswork: cost, value and market. How to move off the hourly rate and charge for the outcome.
Eric Grassi· - Applied AI
AI with your own data: a knowledge base
How to make AI answer from your company data, what RAG is in plain language, and where this approach creates real value day to day.
Eric Grassi· - Culture
How to delegate without losing control
Why owners and managers struggle to delegate, and a practical method for handing over outcomes with real autonomy — without micromanaging or abandoning.
Eric Grassi· - Design & Product
Softr and Airtable: turn a base into an app
How to use Softr to turn an Airtable base into an app or portal without code: use cases, pricing, and when this pairing genuinely solves the problem.
Eric Grassi· - Strategy
Is the problem sales or operations?
Before investing in marketing or in process, find out where the business actually stalls. Four simple tests separate a sales problem from an operations one.
Eric Grassi·